Neubodi Bra Drive is a CSR bra recycling campaign that is held annually from the end of September to December. Every year, we partner with shopping malls, hospitals, and corporate companies to collect second-hand bras from women nationwide.
The mission of this campaign is to decrease the number of bras entering our landfills and at the same time being able to provide support to women and girls escaping domestic violence, human trafficking or surviving breast cancer in the developing countries.
WHY DONATE AND RECYCLE YOUR BRAS?
1 in 4 women confessed to owning more than 10 bras in their lingerie drawers.
86% of the women admitted that the bras kept are either unworn or poorly fitted
Having said that, less than 15% of women ever recycle or donate these bras away.
The rest goes into landfills, giving textiles one of the poorest recycling rates of any reusable materials.
SHOCKING FACTS ABOUT NON-RECYCLED BRAS
200 tons of textiles are recycled every week, LESS THAN 5% of them are bras.
HOW DOES THIS COMPARE WITH OTHER RECYCLABLES?
Materials in bras take 50 years to degrade, recycling them is equivalent to removing 250,000 cars from Malaysia’s highway.
CLOSE THE LOOP WITH NEUBODI TODAY BY FOLLOWING THESE 3 STEPS
Find your old bras. We accept bras of any brands in any condition.
Clean/Launder your bras for hygiene purposes.
Drop it off at any location with the Neubodi bra bin.
Each year, Neubodi collects second-hand bras from women nationwide. The second-hand bras collected are siphoned out to wearable and non-wearable categories accordingly. The philosophy behind the program is to ensure that no bras go to waste, as the bras are given a second life, either to another woman-in-need or as recycled materials.
The good wearable bras go to rural areas and villages in East Malaysia, as well as to third world countries such as Thailand, Indonesia, Cambodia, and Nepal.
The unusable bras then will be recycled into fibres or fuel to power cement kilns and industrial boilers.
SINCE 2012, BRAS COLLECTED TO DATE AND COUNTING
With the support of our partners and the general public, we reach new records of bras collected each year:
RECEIVED RECOGNITION FROM
The Largest Second-hand Bras Collected for Recycling
INTERESTED TO HOST A BRA DRIVE OR DO A BRAND COLLABORATION?